You can use the when() or unless() methods in your MailMessage notifications to set conditional object properties like a call to action.
class InvoicePaid extends Notification{    public function toMail(User $user)    {        return (new MailMessage)            ->success()            ->line('We\'ve received your payment')            ->when($user->isOnMonthlyPaymentPlan(), function (MailMessage $message) {                $message->action('Save 20% by paying yearly', route('account.billing'));            })            ->line('Thank you for using Unlock.sh');    }}
Use the when or unless methods in you own classes by using the Illuminate\Support\Traits\Conditionable trait
Tip given by @Philo01